• The power of the apology

    décembre - 6 - 2010 - Lundi

    Toyota vs General motors

    One can hardly start to imagine the current mood within Toyota’s HQ. The automotive industry has spent the last 18 months trying to address a myriad of environmental concerns while facing up to the fact consumers have all but stopped buying new cars.

    Now Toyota has been hit by a hurricane-force storm of bad publicity. The recall of 8 million vehicles … read more

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